Saturday, March 10, 2007

Bringing home the Bacon, uhm, I mean the Bags...

I am just about ready to head out~ currently I'm in Jakarta after having spent the last couple of weeks traveling around Indonesia in an effort to expedite our influx of bag orders... It's so great to see that Orange County, among others, is getting behind us as we endeavor to help the people of Aceh restore their well-being after the tsunami two years ago.

So this trip I was in Tokyo, Singapore, Jakarta, Semarang, Salatiga, Yogyakarta, Bandung, Lhokseumawe and Banda Aceh (the latter two in Aceh province). It's been an exhausting trip but well worth it. Wish I could have stayed longer but I have to get back for all the upcoming shows and to help my husband fulfill the internet orders!

If you want to check out our website, you can read all about the things we're doing and the people we're helping. We even have pictures and stories from some of the victims themselves...
www.laga-handbags.com.

Also, you can find online some of the articles written about us this past year, here is a recap, starting with the most recent:

OC Register, update, "Orders pouring in for tsunami victims' handbags": http://www.ocregister.com/ocregister/money/homepage/article_1609732.ph

Irvine World News: http://epaper.ocregister.com/Default/Client.asp?enter=true&skin=OCW&Daily=OCWIrvineWorldNews&AW=1172011565203

OC Register, "Giving is in the bag": http://www.ocregister.com/ocregister/money/homepage/article_1574125.php

Parenting OC, "OC Woman": http://parentingoc.com/womens_11-2006.html

We've also been written up in Body Beautiful Magazine and the OC Post, both of which I cannot find online, but they both did really nice articles on Laga bags also~

It's been a ride, I must say, but well worth the effort~

Laga Designs International, Inc. will be a force to reckon with; our hopes and prayers are that we can employ 1200 tsunami survivors and that the memory of what happened to these gentle people will live on in the hearts and minds of people all over the world. And that they will, for the first time in history, be acknowledged for their beautiful artisanship which before now has gone unnoticed for generations past.

Check out our story (www.laga-handbags.com/about.html) and our beautiful handmade bags, purses, handbags, pocketbooks or what have you~ no matter what you call them, they are stunning works of art that we hope you will show the world on your arm!!!

If you're interested in representing Laga bags at Private or Public Home Shows or Boutiques, go to www.laga-handbags.com/purse-parties/ and you can get more information there. We also consider, albeit very carefully, retail sales in nationwide boutiques... If you have a shop and would like to be considered for carrying Laga bags, please contact us through our website
www.laga-handbags.com.

Let me hear from you!

Laga Lady

Wednesday, February 21, 2007

Handmade Embroidered Handbags

MOVED TO ACTION:

Roy van Broekhuizen and wife Louise founded Laga Designs International, Inc. to provide employment and income for tsunami survivors of Indonesia. Two years after the tsunami in Indonesia, Roy and Louise Van Broekhuizen keep helping the survivors of that devastation. They sell handmade bags by the survivors of that deadly event on Dec. 26, 2004. The founders, quit their job to run the business, work out of their condo in Irvine. The bags are mostly traditional to Aceh, the province that was devastated by the tsunami, but with a modern twist.

The bags are often popular among women who love designer brands such as Coach but hate that those purses are now everywhere and want something fresh.

"Our dream is to provide employment for 1,200 people," he said. "We cannot give them back the loved ones they lost. But we can… help the people of Indonesia restore their economy."
To achieve this goal, the van Broekhuizens are exploring several growth opportunities.



Laga Designs International Inc.
1-888-LAGA BAG
Founders: Roy and Louise van Broekhuizen
Headquarters: Irvine
Where to buy: http://www.laga-handbags.com/boutiques.html.
Materials used: Nylon-polyester blend, water-resistant exterior (polyurethane backing), polyester-cotton blend stitching, satin lining
How bags are made: The bags, which take roughly a day to make, are slightly tweaked by Louise to give them a contemporary flair without compromising the original Acehnese design that's been handed down through generations.